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Cadbury lifts Voltas' cooler sales
Reeba Zachariah in Mumbai |
December 08, 2003 10:08 IST
Cadbury's loss is turning out to be Voltas' gain. In the wake of the worms controversy, the Indian arm of British confectionery and chocolate giant Cadbury Schweppes is increasing its indent for visi-coolers (see-through refrigerators) from the Tatas-owned Voltas.
A source close to the development said, "Cadbury India's demand for visi-coolers has climbed." However, he did not divulge the number of such coolers bought by the company.
The company's expenditure will increase on account of this because visi-coolers are given free to retailers.
Playing down the issue, Bharat Puri, managing director of the Rs 700 crore (Rs 7 billion) Cadbury India, said, "Over the last two years, we have been buying more visi-coolers to improve our retail infrastructure. We will be placing substantial orders for these coolers before the summer." He denied that it had anything to do with the worm controversy.
Last year, Cadbury India is believed to have bought around 10,000 visi-coolers.